The company video sector doesn’t precisely have a fame for being wildly thrilling. It’s typically related to dreary speaking heads, tedious soundtracks and uninspiring digital camera work.
At Tech TV we’re all about staying distant from that picture. We’re an award-winning video production firm based mostly within the UK. We specialize in company movies that look nice in addition to being brief, shareable, and straight to the purpose. We frequently work to tight deadlines and have a number of tasks on the go directly, so velocity is actually necessary.
A few yr in the past, the corporate determined to make the change to FCP X. We have been already utilizing FCP 7 however after the FCP X launch, we turned fascinated by shifting to the brand new application – regardless of the dangerous press it obtained on launch. It was initially a gradual course of, beginning with smaller tasks with no outlined deadline, however it quickly turned clear that there was no going again.
I joined Tech TV in January, simply after the large change. Having labored principally with Avid throughout college, I anticipated my first aiding job to contain plenty of syncing, logging and ready for footage to transcode, so I used to be fairly stunned to seek out out most of that wasn’t needed with FCP X.
Our workflow actually couldn’t be simpler. We principally shoot with the massive sensor Panasonic AF-100 (AF-101 right here within the UK) with prime lenses. We again up the playing cards on location to rugged onerous drives then convey these again to the edit. It’s very easy to import the AVCHD rushes straight into FCP X by means of the import window. We will begin slicing whereas the footage continues to import, shortly skimming by way of the occasion browser to tug down interviews and discover our favourite photographs.
“The great thing about FCP X is that it lets us start editing really quickly” says our Head of Production Matt Smith, “Some of the best ideas come in the edit, video is visual and FCP X is great at is visualizing how the shots are going to work together.”
I feel the most important check of velocity was utilizing FCP X for very tight deadlines like occasion wraps. We’ve now finished a couple of occasions the place we’ve managed to film, edit, color right, and add effects and graphics in a day. It seems to be nice, and has been rotated in exactly any time.
We do all our grading in FCP X utilizing the in-built color controls and make use of some plugins for fast pores and skin tone or white stability fixing.
“I use the colour correction tool all the time” our Editor and Producer Tash Jones says. “I use the colour mask to select and improve any colours that don’t look right, and I often use the shape mask to create simple vignette or a subtle sunset look.”
One thing that has actually modified the best way we work is the quantity of plugins now out there for FCP X. We use them in just about each production; they permit us to make a artistic edit faster than ever.
We frequently take GoPros out on our shoots, and so we’ve discovered that the CrumblePop Fisheye Fixer plugin is unbelievable – with a click on of a button the picture straightens out so it provides us some extra flexibility with our photographs.
“We’ve put the GoPro underwater and even on a centrifuge used for flight training” says Tash, “so it was whizzing round at some ridiculous G force, and the Fisheye Fixer plugin managed to sort the footage out, so we were impressed with that.”
We additionally make use of effects like glitch transitions, lens flares, mild leaks and whip pans to offer edits extra tempo and polish.[youtube https://www.youtube.com/watch?v=epqy4mLFChw]
“The thing about corporate video is that often you haven’t always got amazing pictures to work with,” says Matt. “You often need something to help them come alive a bit.”
He provides: “Whereas indie filmmakers might have a nice landscape or studio set to work with, a lot of our ‘bread and butter’ filming is in a boardroom or office. That’s where Final Cut X and the plugins really come in, you’ve got a growing catalogue of stuff to use, so it’s really helped us create a more polished result.”
The application isn’t with out it’s flaws, and we have now had some issues with bugs alongside the best way. There’s a very annoying one in the mean time that tries to make all of your key body strikes ease out and in, which it appears can solely be fastened by toggling numerous choices on and off repeatedly. Little glitches like which were actually irritating, however with every replace this stuff have been fastened and general we’ve discovered that it crashes lots lower than different NLEs.
We truthfully haven’t seemed again to FCP 7 in a very long time. Actually having labored on the firm for slightly below a yr, I can solely recall two occasions we opened 7 they usually have been each to revisit previous tasks, which we then ended up 7toXing anyway.
It’s not going to win everybody over, however to be trustworthy FCP X is ideal for the type of work we do and our shoppers are pleased as a result of they get the skilled look in half the time with out the large production firm price ticket.
“I like to think of us as a very modern production company” says Matt, “we’re making a lot of stuff for mobile and social media. FCP X just seems to tie into that whole way of thinking.”
Roxanne Ibbetson is a Production Assistant at Tech TV, an award profitable video production firm based mostly in London and Surrey within the UK.
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