Do you need to create a product video or you have already got a product video? How have you learnt in case your video will probably be efficient? Listed here are some questions you should use as a guidelines to guage your product movies, or provide help to enhance your script earlier than you create product movies. Take a look at your script or video and reply these questions. Think about that you recognize nothing concerning the product and you’ve got by no means seen the video (or learn the script). You’ll want to step again and decide the video with out being emotionally hooked up to the product or the video (and this isn’t straightforward!). Answering the questions will show you how to pinpoint the areas in your script or video which are weak (or you will have missed), and provide help to handle all the important thing points. By the way, the identical applies to movies explaining a service, however for simplicity sake we’ll concentrate on product movies.
A. Introduction to the product
1. Is it clear from the introduction what the product is? y/n
2. Is the worth proposition said within the introduction, and is it clear what the product does? y/n
three. Whether it is related, is the audience addressed within the introduction (who can use this product, talent degree required, and so forth)? y/n
four. Is the introduction to the product efficient? Give your self a rating: 1 – 10
When you answered no to any of the questions, return and modify the script or the video. Whether it is too late to vary the video, make a remark to your self to deal with this difficulty within the subsequent video you produce.
B. Primary Options and Differentiating Options
1. Does the video go over the options/elements/features of the product after the preliminary introduction? y/n
If no, skip to half C, however be sure to return and tackle all the problems within the B part when enhancing your script or your video.
2. Does the video go over the elements of the product? Will the viewer know what comes within the field? y/n
three. Is the viewer proven totally different features of the product, or totally different choices like measurement, colours, and so on? y/n
four. Does the video give sufficient info to match this product to comparable merchandise based mostly on it is options? y/n
5. Is the video efficient at elaborating on the worth proposition and discussing the options of the product? Give your self a rating: 1-10
C. Utilizing the product. Demonstration
1. Does the video clarify how the product works from the consumer’s perspective? y/n
2. Is the viewer proven particular steps he/she will comply with to start out utilizing the product? y/n
three. Do you assume the viewer could have a transparent understanding of how the product ought to work? y/n
four. Are the demonstration and explanations efficient in re-assuring viewers that they will use this product, and really feel snug figuring out what to anticipate? Give your self a rating: 1-10
Lastly, when you addressed all the important thing points, you possibly can transfer on to evaluating the video as an entire.
D. Production High quality, General Impressions
1. How would you price the general production high quality of the video, its fashion, degree of professionalism, creativity? Give your self a rating 1-10
2. Your general rating contemplating the structural facet of the video: How nicely was the video structured and arranged, was there a logical development, have been there distinct elements that communicated totally different concepts, or did the video bounce from one concept to the subsequent randomly? If you got a process of dividing this video into distinct chapters for ease of navigation, wouldn’t it be straightforward to do? Give your self a rating 1-10
three. How would you fee the general effectiveness of the video in selling the product? Give your self a rating 1-10
four. What have been the strengths of the video?
5. What have been the weaknesses?
Now that you’ve truthfully answered all of the questions, attempt to write some suggestions. You should use them when creating future movies or enhance the prevailing ones.
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